Senior UX / UI Designer
carefully crafted digital products made with love & affection
I believe in collaborative, human-centered design. Every day I work with amazing teams creating the next disruptive technology or service.
Download ResumeI believe in collaborative, human-centered design. Every day I work with amazing teams creating the next disruptive technology or service.
Download ResumeOne of my favorite verticals, ecommerce is the most well researched design pattern in the world. I love that small design changes can have a huge, immediate impact on revenue and conversion.
Great design doesn't have to be for customers only. Well-designed internal-facing applications that helps employees work more efficiently allowing them to address the needs of their clients and customers? That's a win for everybody!
It's important to understand the real needs of your users
Taking advantage of the Salesforce platform to create useful solutionsfor both internal and end users.
See Salesforce Case StudiesThe Salesforce platform has some amazing tools to help businesses connect and engage with their customers and internal users. The need for competent UX/UI designers and strategists has grown alongside the Salesforce platform. Up to now, there hasn't been a resource available to help designers understand the capabilities and best practices of the various Salesforce products. This book is for designers new to designing for Salesforce and veterans who'd like an end-to-end resource for their design work.
Persuasion (leveraging emotion and trust) is a critical factor for creating successful ecommerce interactions. While traditional user-centered ecomm design focuses on designing for usability and minor conversions, it is now essential to use psychological strategies to motivate potential customers to make decisions that lead to a significant increase in immediate and long-term conversions.